Category: Business, Advertising.
In today's corporate world it is extremely important to create good impressions in the first instance itself, because this is what helps a business in surging ahead and beating competition in the long run.
Business cards play an extremely important role in forming this crucial first impression. The hard fact is that it is very rarely that one gets a second chance to improve upon the one's first impression on business associates and clients, and if the first chance is lost that it can actually spell doom for the business considering the cut throat scenario. A business card is a kind of professional introduction of the person who is representing a certain organisation. As we can see that this card is not just a piece of thick paper. It contains details like the name of the person, the organisation that he is representing, his designation there as well as his official address and other official contact details. Rather it is the professional identity of the person as well as a kind of promotion for the organisation. If a person is devoid of a business card he is considered unimportant, and the image of the organisation as a professional body of repute also suffers a setback.
Carrying and forwarding business cards has become a normal practice in the corporate world. On the other hand, if a person has an elaborate, well made or ornate card, then the message that he holds a high position in his office and his organisation as a whole is doing quite well with substantial repute in the market. Even a casual exchange of cards may result in a big business deal any time in the future. Distributing business cards among colleagues and clients is a good practice, as it brings up the recall value of the concerned person and the organisation that he is associated with.